2018 - Ditching the water wings and jumping in the deep end!

  • By Kirsty Ward

2018 - Ditching the water wings and jumping in the deep end!

2017 is all wrapped up (in Adé Lang scarves of course!) and what a year it was.

We expanded into our ready-to-wear range, forged new collaborations with partners in and out the rowing world and met many new friends along the way. We (even) had time to design some fab holiday jumpers! T’was the season to be jolly after all!

In the UK, spring brought us a new partnership with the very successful National Schools Regatta. We loved watching three days of challenging and fast paced racing while chatting to the crowds and congratulating the winners. The Adé Lang cufflinks went down a storm. This was a gentle introduction to the racing season in the UK and a great way to warm up for Henley Royal Regatta.

At Henley, as always, the world-class racing was inspiring and it was good to see our custom made blazers tread the towpath with inimitable style. Putting aside the Pimms for one moment, Henley was a great place to meet with clients, get feedback and talk to people about what they want from their sports jackets. Design is key to our success and we want our customers to look the part and be comfortable with it!

Of course, we are a jet set bunch at Adé Lang and in July it was off to Lucerne Regatta in Switzerland. We had the insider view at this event as our very own Leonard Futterman took part as a member of the U.S. Rowing Senior National Team. It really was the highlight of the year. Not that we like to brag or anything! Our brush with rowing ‘royalty’ continued as we attended the 2017 World Rowing Championships to join in the celebration of all things rowing and spread the word about the rowing blazer tradition.

Many U.S. schools and colleges are steeped in tradition and Adé Lang has worked very hard this year to promote the heritage and pride of the regatta blazer to the U.S. rowing crowd. The blazer has long been held as a badge of honour in the European rowing scene and to be awarded a club blazer is something very special. (Check out the ‘Blue’ blazers of Oxford and Cambridge and the amazing family heirlooms of ASR Nereus, from Amersterdam.) We are sure that the great U.S. schools and colleges will embrace this tradition too and take up the blazer to show their pride in their Alma Mater. Adé Lang is already the official supplier of the Columbia University Legacy Blazer and in 2018 to many more.

This, of course, is only the start of our ambitions for 2018. All the hard work we put into connecting with the rowing community has certainly paid off and we are looking to branch further afield to work other projects.

Watch this space.. Adé Lang is coming to a sports event near you soon!

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