Before "athlete-led design" entered the lexicon, pioneers drafted its DNA. Michael Jordan transformed his 1984 Nike deal into Jordan Brand through relentless creative control, forging a $1 billion revenue engine...
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Picture a Dior atelier gone silent. Skilled hands that once stitched dreams into fabric now lie still. Across Europe, haute couture houses hold their breath as Washington’s 50% tariffs fracture...
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Adé Lang dips into the world of technology, and takes a look at how blockchain is being utilised in sport. Is there further potential in using blockchain in the sporting arena or has that boat sailed?
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Adé Lang chats with Andres Hernandez, the founder of Just Rowing, about Mexico, the future of his brand and the power of social media.
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